My roots extend across New York, Massachusetts, and Connecticut, where my educational journey at Lauralton Hall intersected with an up-bringing full of enriching philanthropic work. At the University of Massachusetts, I pursued a BS in Psychology where I joined the Sigma Delta Tau Sorority and UMass For The Kids, the university's largest student-run philanthropy. During this time, I spearheaded numerous events, including groundbreaking 12-hour Dance Marathons with over 2000 attendees.

I am a proud alumnus of the Isenberg School of Business at UMass Amherst, where I received a master’s degree in Business and Analytics. and solidified my ability to oversee complex marketing projects from conception through to execution. My education equipped me with foundational business acumen and strategic decision-making skills, preparing me to effectively tackle any challenges presented in the innovative, fast-paced marketing field.

My professional journey is a testament to the power of data-driven marketing and a deep understanding of human behavior. As a Marketing and Development Consultant, I excel in crafting bespoke marketing strategies that resonate with audiences and drive engagement, leveraging my expertise in UX and content development to grow website engagement by as much as 300%.

My recent accomplishments include pioneering marketing campaigns that significantly increased client returns, seeing revenue increases as high as 450%, and enhanced consumer engagement. Known for my innovative approach to market strategy and brand development, I leverage advanced digital tools such as AI to refresh client content, driving market visibility and brand recognition. These successes are grounded in my ability to conduct thorough market research and set strategic KPIs, ensuring that my work not only meets but exceeds client expectations.

To make a long story short(ish)…

Professional Summary

Marketing & Development Professional with over 7 years of driving brand awareness and revenue growth through innovative multi-channel marketing strategies. Proven track record in leading cross-functional teams, leveraging market analysis, and implementing AI-driven insights to enhance campaign performance. Passionate about developing multi-channel content strategies and optimizing user engagement to achieve measurable outcomes. An expert in digital marketing and brand development, leading to significant revenue growth, stakeholder engagement, and enhanced brand visibility. Collaborative leader working alongside clients and partners to implement and enhance strategies that produce tangible results.

References available upon request.

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Resume

  • September 2023 -Present

    ELM Consulting LLC & Racebrook Consulting LLC

    • Collaborate with clients to tailor marketing strategies to their goals, achieving measurable audience engagement.

    • Execute marketing campaigns and pioneer innovative tactics, resulting in increased donor participation.

    • Conduct market research to inform strategies, providing actionable insights for development.

    • Boosts campaign performance by setting strategic KPIs that lead to measurable outcomes.

    • Enhances digital content through expert application of web development, UX principles, and graphic design skills.

    • Integrates advanced digital tools to revitalize client content, increasing market penetration.

    • Conduct comprehensive market research to inform strategic decisions, providing actionable insights that drive campaign development and client success.

    • Pioneer cutting-edge marketing tactics, leveraging AI and digital tools to create dynamic content strategies that significantly expand audience reach and impact.

    • Set and achieve strategic KPIs for marketing campaigns, resulting in measurable improvements in audience engagement.

  • May 2020 - September 2023

    Parents' Foundation for Transitional Living Inc.

    • Led comprehensive marketing strategies, achieving a 450% increase in revenue within 12 months.

    • Developed and managed marketing and development programs, driving brand awareness and fundraising success.

    • Designed, developed, and implemented a website, driving a 300% increase in web traffic using innovative content strategies.

    • Organized and executed a successful 40th-anniversary gala, securing over $100,000 in sponsorships.

    • Established a memorial fund, surpassing the fundraising goal by 300% in the first year through targeted donor engagement.

    • Collaborated with leadership to set goals, develop strategic plans, and ensure mission alignment.

    • Enhanced reporting mechanisms to track marketing ROI, improving decision-making.

    • Enhanced UX and optimized web content for SEO, enhancing site visibility and user engagement.

    • Developed a multi-channel content strategy, leveraging digital content tools and increasing engagement across platforms.

    • Introduced AI-driven analytics for marketing insights, increasing campaign effectiveness by 150%.

    • Mentored executive team and Board of Directors in marketing and development tactics, elevating organizational performance.

    • Revamped donor segmentation, increasing targeted communications and enhancing fundraising by 200%.

    • Expanded event outreach, increasing participant numbers by 200% within a year.

    • Implemented CRM system for better market research, donor retention, and data accuracy, improving campaign targeting.

  • May 2018 - March 2020

    UMass Amherst Residential Life

    • Captured and edited multimedia content for social media, boosting brand engagement and visibility.

    • Aligned social media strategies with marketing goals, ensuring consistent brand presence.

    • Analyzed social media metrics to refine strategies, driving audience growth and interaction.

    • Stayed current with trends and technologies, enhancing content relevance and effectiveness.

    • Worked with teams to tailor content, increasing engagement metrics significantly.

    • Analyzed user engagement to refine social media content, growing audience base.

    • Leveraged analytics to optimize social campaigns, enhancing user retention.

Education

  • UMass Amherst- Isenberg School of Business

    May 2020 - May 2021

  • UMass Amherst- College of Natural Science

    September 2017 - May 2020

Skills & Certifications

    • Managing brand identity

    • Multi-channel campaigns

    • Content Optimization          

    • Stakeholder engagement

    • Digital marketing

    • Content Creation  

    • Adobe Creative Suite

    • Wordpress  

    • Market research     

    • Data utilization  

    • KPIs 

    • ROI Analysis  

    • Client relationships

    • Strategic Partnerships  

    • AI Integration

    • UX Design  

    • Web development 

    • SEO  

    • Crisis response   

    • Graphic Design   

    • Event planning

    • Major gifts  

    • Annual giving

    • Corporate partnerships  

    • Donor cultivation  

    • Donor stewardship  

    • Community Outreach

    • Sponsorship Cultivation  

    • CRM                       

    • Photo Editing  

    • Team management  

    • Project management

    • Excel  

    • Writing  

    • Strategic Vision

    • Leadership

    • Decision-making

    • Change Management

    • Conflict Resolution

    • Negotiation

    • Emotional Intelligence

    • Innovation

    • Networking

    • Crisis Management

    • Analytical Thinking

    • Visionary Thinking

    • Teamwork

    • Problem-solving

    • Adaptability

    • Time Management

    • Critical Thinking

    • Interpersonal Skills

    • Attention to Detail

    • First Aid

    • CPR

    • AED

Turn insights into outcomes.

Turn insights into outcomes.

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